Job Title: Marketing/E-commerce Specialist (Junior to Mid-Level)Department: MarketingSummary:We are seeking a passionate and motivated Marketing/E-commerce Specialist to join our growing team. The ideal candidate has a solid understanding of digital marketing principles and e-commerce best practices, with a proven ability to drive online sales and engagement. This role will be responsible for supporting various marketing initiatives with a focus on our online presence and e-commerce platforms.Responsibilities:E-commerce Management:Assist in managing and optimizing our online store (Shopify) including product listings, inventory management, and order fulfillment.Implement strategies to improve website traffic, conversion rates, and average order value.Analyze website data and customer behavior to identify areas for improvement.Collaborate with the marketing team to develop and execute promotional campaigns.Stay up-to-date with e-commerce trends and best practices.Digital Marketing:Assist in the development and execution of digital marketing campaigns across various channels (e.g., email marketing, social media, search engine optimization).Create engaging and informative content for our website, blog, and social media channels.Manage social media accounts and engage with followers.Track and analyze campaign performance, providing regular reports and insights.Other:Conduct market research and competitor analysis.Assist with the development of marketing materials and collateral.Provide support to the marketing team as needed.Qualifications:Education: Bachelor's degree in Marketing, Business, or a related field.Experience: 1-3 years of experience in a marketing or e-commerce role.Skills:Strong understanding of digital marketing principles and e-commerce best practices.Experience with e-commerce platforms (eg Shopify).Proficiency in website analytics tools (e.g., Google Analytics).Excellent written and verbal communication skills.Strong analytical and problem-solving skills.Ability to work independently and as part of a team. Proficient in Microsoft Office Suite or Google Workspace.Bonus Points:Experience with email marketing platforms (e.g., Mailchimp, Klaviyo).Experience with SEO/SEM.Graphic design skills .Familiarity with content management systems (CMS).Benefits:How to apply:Please submit your resume and cover letter through to bdeda@bdfashionltd.com